Who does Disney always put time limits on the DVDs?
You see TV adds with the guy saying “own ____________ a Disney DVD for a limented time, or “Hurry, these movies will go back in the “Disney vault”
Why must they always make people hurry out to buy them? None of the other studios put a
day deal on old movies and they stop selling or making them?
makes me wonder if Walt were still alive if he would have liked this
Since Walt Disney was one of the masterminds behind “The Vault” (its started back with Snow White), I don’t think he would have any problem with it. The main reason behind the limited releases is so that the movies are “fresh” for each new generation of kids. That was Disney’s explanation for it, but really it all comes down to more money for them.
Back in the day, Disney would have a theatrical rerelease of each of there films every 7 years so that the kids who weren’t old enough or born during the last theatrical release could see them. Disney decided to include video releases in the 7 year cycle as well.
When DVDs first started coming out, the Disney company originally planned to rerelease each movie every 10 years (essentially it was supposed to be one of their top 10 movies each year along with whatever ones hadn’t been released in the last ten years). After a few years, the company increased the rereleases to 2 big name movies a year (one in Spring, one in Fall) and they have yet to reveal exactly how often the movies are going to be released now.
The movies are usually available for about a year though. There are exceptions like the rerelease of Cinderella 2 which lasted about 2 months before they retired it to coincide with Cinderella and Cinderella 3′s “retirement” (it is actually called moratorium).
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